The key to social media book promotion is grabbing the attention of your ideal audience. Book promotion uses both the book cover, elements from the book and the brand identity of the author. The images need to look professional, be aesthetically pleasing, provide information or instruction, and be something people want to share.

Using your brand colors, fonts, image style, and tone of voice will make the messages instantly recognizable as yours. Fans will stop their scrolling to check out what you have to say. Potential fans will start to recognize your brand in the wild and want to learn more.

The following are graphics I’ve created to promote D. Hale Rambo’s fantasy book series, The Planar Pages.