Created by author MG “Matt” Mason, #HorrorWritersChat is a weekly chat for horror writers, first on Twitter/X and now on Bluesky. Over the years, the chat has grown into a community. In 2026, Horror Writers Chat published our first anthology: The Shadows That We Carry. As a co-host, I took on the task of creating the marketing and the brand identity.

Horror Writers Chat

Book promo graphic. THE SHADOWS THAT WE CARRY. A Charity #HorrorWritersChat Anthology. There follows a list of the twenty short stories in the book and their authors.
Horror Writers Chat Brand Identity Guide with colors, fonts and graphic design examples.
Screen shot from Bluesky showing a post by Mary Wyrd with the book promo graphics.
Screen shot from Bluesky showing a branded post from Horror Writers Chat with 52 comments, 31 reposts and 57 likes.
Mary Wyrd logo is a gold fountain pen nib pointing down with a drop of pink ink. The green body of the pen splits upwards into eight tentacles.

“Thanks so much for taking all the time and effort building this! This is fantastic work and I can feel how transformative it'll be for the hashtag and our co-hosting!”

- Gree, co-host of #HorrorWritersChat

How Mary Wyrd can help you

Circle icon with a green background. A white, ticked to-do list with golden wings and a golden pen nib against a green background.

Creative VA/PA

Let’s get that to-do list done!

From one-off project support to regular weekly/monthly support.

Choose what support you need for your business and let’s go!

I need a Creative Assistant
Circle icon with a green background. A white laptop with golden sparkles. An open book floats above it.

Author Assistant

Your personal book cheerleader!

From one-off project support to regular weekly/monthly support.

Let’s increase your writing time and promote your books.

I need an author assistant
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Book Series Launch and Newsletter Reader Magnet