10 ways that a freelance copywriter can help your business
You’re busy running a business and living your life. Your time is valuable. So I’ll keep this brief.
You’ve put time, money, and effort into making your business. But how do you tell the right people about it, persuade them to buy from you, and make sure that they come back for more?
You need to find the right words.
You could do this yourself, but it takes time. Trial and error. Risk.
Did I mention time?
Instead, enter the copywriter.
A copywriter will write clear and concise copy for you. Words that work as hard as you do. Words that promote your business by speaking to your ideal audience.
But copywriting is about much more than good spelling and grammar.
A copywriter can
create concepts for your advertising and marketing campaigns, including email marketing.
research your products, your services, your customers, and your competitors to better understand your audience's pain points so you can help solve them.
analyze website search trends to improve your website SEO (search engine optimization) so that you’re easier to discover online.
research your industry to learn best practices and common trends that your business can adopt and shout about.
develop your brand voice or write copy using your established brand voice so your audience can recognize you out in the wild.
showcase your USP (unique selling point/proposition) in the best light.
persuade people to take action, to invest their time and to buy your products.
Some copywriters also cross into content creation territory.
Content writing educates and entertains while persuading your audience to invest. First they interact, investing their time, then they connect. Their next move could be to invest their money. Or share your information with others who will.
Do you have time to research, review, plan, write, edit, refine, and publish all those words?
And the marketing doesn’t stop after a single purchase. You’ll want to retain your customers. This is why copywriting is important for business. This is why you want a freelance copywriter on your team.
A freelance copywriter is a self-employed copywriter working as a sole trader, a limited company, or a business partnership.
When you hire a freelance copywriter, you will also have;
8. a fresh perspective on your business.
9. an opportunity to build a working relationship for future projects.
10. a fellow business owner who understands the challenges of running a business.
Working with a freelance copywriter can provide you with what you need when you need it and give you time back to focus on the rest of your business.
Where can you find a freelance copywriter? Well, you’ve already found one.